Reach an Engaged Audience, Ready to Purchase
65%
of People Click on Ads when Making purchases
4-6%
Average Click-Through Rate
8:1
Return on Investment on Google Ads
Unlock Growth and Drive Performance on Google
With over 90% of the global search engine market share, Google offers advertisers unrivaled access to billions of users actively searching for products and services every day. From Pmax to Youtube advertising (and beyond), Google empowers brands to connect with consumers at every stage of their journey, driving traffic, conversions, and measurable results across the entire Google ecosystem.
Proven Success with Global Brands
The Growth Waves initiated a structured test to compare Pmax with Google Search. Although we exceeded client expectations with both campaign types, Search outperformed Pmax. While Pmax operates as a “black box,” Search provides access to additional optimization levers and data insights. This enabled The Growth Waves to continually enhance performance within Google Search.