Careers
Responsibilities:
- Create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers.
- Develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports.
- Collaborate with the marketing team to create cohesive designs that reflect the company’s goals and branding.
- Use digital illustration, photo editing software, and layout software to create designs.
- Create visual elements such as logos, original images, and illustrations that help deliver a desired message.
- Design layouts and select colors, images, and typefaces to use.
- Incorporate changes recommended by the marketing team into the final design.
- Review designs for errors before printing or publishing them.
- Maintain an awareness of current industry and technology standards, social media, competitive landscape, and market trends.
- Prepare rough drafts and present ideas to the marketing team.
- Ensure final graphics and layouts are visually appealing and on-brand.
- Collaborate with external printers and other vendors to ensure accurate production of designs.
- Maintain and organize digital files of all completed projects.
- Manage multiple projects with tight deadlines.
Responibilities:
- Develop, implement, and manage social media strategies to increase brand awareness, engagement, and traffic.
- Create, curate, and manage all published content (images, video, written, and audio/podcast).
- Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
- Compile report for management showing results (ROI).
- Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
- Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
- Monitor trends in social media tools, applications, channels, design, and strategy.
- Identify threats and opportunities in user-generated content surrounding the business. Report notable threats to appropriate management.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
- Monitor effective benchmarks (Best Practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Regularly feedback insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion
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